Privacy statement

At privacy-sensitive data or personal information is processed. BTheMarket B.V. considers a careful handling of personal data of great importance. Personal data is therefore carefully processed and protected by us.

Purposes of the data processing

BTheMarket BV is the party responsible for the data processing. In this privacy statement we explain what personal data we collect and use and for what purpose. We advise you to read it carefully. If you have any questions, or want to know exactly what data we keep of you, please contact BTheMarket B.V. at [email protected].

In our processing of data we adhere to the requirements of privacy legislation. This means, among other things, that we:

- clearly specify our purposes before we process personal data, through this Privacy Statement;

- limit our collection of personal data to only those personal data that are necessary for the personal processing described in this statement;

- seek your explicit consent to process your personal data in cases where your consent is required;

- take appropriate security measures to protect your personal data and also require this of parties who process personal data on our behalf;

- respect your right to provide your personal data for inspection, correction or removal at your request.

Processing of orders

If you place an order with us without an account, we will use your personal data to process this order properly. We may give your personal data to our distribution center and delivery service to deliver the order to you. We also receive information about your payment from your bank. For this we use your e-mail address, gender and name and address details. We do this to process and deliver your order in the right manner. We keep this information until your order is completed and up to 2 years after delivery to track your order in case there are any problems. Invoice, payment and order information we keep longer due to the statutory tax filing.

Your account

When placing an order in our web shop you have the option to register. You will then provide information about yourself and choose a user name. With this information we create an account, where you can log in with this user name and a self-chosen password. To enable a proper registration and login, we use your payment information, email address, name and address, billing address, phone number and gender. We have a legitimate interest in doing this. We save this information so that you do not have to fill it in again each time and so that we can contact you when processing an order. You can view your personal data at all times via your account. We keep this information until you close your account. If an account is inactive for more than 2 years it will be deleted automatically. Closing your account yourself is only possible on request, any changes within your account can be made when you want.

Webform and Newsletter

With the webforms you can ask us questions, make requests or subscribe and unsubscribe to the digital newsletter. For this purpose, we will use your e-mail address. We do this on the basis of your consent (opt-in). We keep this information until we are sure that you are satisfied with our response and up to 6 months thereafter. This way we can find information for possible follow-up questions.

We offer a newsletter with which we inform interested parties about our products and/or services. Your email address will only be added to the list of subscribers with your permission. This data will be stored until you cancel the subscription. Every newsletter contains a link you can use to unsubscribe.


We would like to inform you about offers and new products or services. We do this

- by e-mail (through newsletters)

- Through social media (e.g. Facebook, Instagram, Twitter, LinkedIn)

You can object at any time to this advertising and have yourself removed from the database. Each newsletter contains an unsubscribe link.

Communication to other companies or institutions

With the exception of our distribution center and the sender, we will under no circumstances give your personal data to other companies or institutions, except if we are legally obliged to do so (for example, if the police requires it in case of suspected crime).

Processing agreement

We have signed a processing agreement with the companies that process our data. This states, among other things, what the personal data may be processed for and what security measures must be taken where the personal data are stored. It also states that the person processing the data must treat it confidentially and may not process it without permission for a completely different purpose than stated in the processor agreement.

Collecting of online data


We use cookies when offering electronic services and the information on this website. Cookies are small files in which we can store information so that you do not have to fill it in every time. But they also allow us to see that you are visiting us again. We use cookies to remember your settings and preferences and to make user experiences more efficient.

When you visit our web store for the first time, we show a message explaining cookies, where we will ask for your consent to use cookies. With the Cookie bot tool, cookies will be blocked if you have not given permission (except for functional cookies). In this cookie bar you can directly tick the type of cookies that may be placed. These cookies can be functional or analytical and some track your surfing behavior. Therefore, for these last types of cookies you will be asked for explicit permission. On this page you can then change or withdraw your permission at any time. You can disable cookies through your browser, however, there is a chance that the website will no longer function properly. Everything involving placement of cookies is described in our cookie policy.

Google Analytics

We use Google Analytics to keep track of general visit data to our webstore and to be able to analyze how effective our Google Ads ads are on Google search result pages. The data is used for statistical analysis of visit and click behavior on the website. We also optimize the functioning of the website.

From Google we receive demographic data and areas of interest of Google users who have given their permission and visit our website. We have also configured Google Analytics to be privacy-friendly, so that IP addresses are anonymized and data is sent over a secure connection. We keep this anonymized statistical data (which no longer contains any personal data) for as long as it is relevant to us.

We also use Google reCAPTCHA with forms on our website. This tool makes it possible to distinguish humans from robots in order to prevent spam. In order to function, this tool places necessary cookies so that the data from the form is sent and our website remains free of spam.

We have a processing agreement with Google. This contains strict agreements about what they are allowed to keep track of. We allow Google to use the Analytics information obtained for other Google services. The statistical data is transferred to and stored by Google on servers in Europe and the United States. Please read Google's privacy policy for more information, as well as the specific privacy policy of Google Analytics. For information on how Google is compliant with the GDPR, Google has specific pages: Google Cloud and the GDPR and what Google is doing about data protection. Google uses this information to keep track of how our website is used, to be able to provide us with reports on the website and to be able to provide us, as an advertiser, with information about the effectiveness of our campaigns. Google may provide this information to third parties if Google is legally required to do so, or insofar as these third parties process the information on Google's behalf. We have no influence on this.

We would like to explicitly point out that this information can never be traced to you as a person or individual, except in situations where you identify yourself as a person through one of the forms on the website. This can be done by placing an order or by leaving your email address when subscribing to the newsletter. In such cases your visiting behavior can be linked to the data entered.

The information collected by BTheMarket BV will not be provided to third parties, other than to process your order(s).


BTheMarket BV takes many measures to protect your personal data. Both on an organizational and technical level. To protect your privacy, access to personal data is protected with a username and password.

In addition, we use secure connections (Secure Sockets Layer or SSL) to protect all information between you and our website when you enter personal data. We also work with specialists and specialized systems who work daily to secure our systems and look for vulnerabilities. Through strict access control we ensure that your personal data is only accessible to employees for whom it is necessary that they work with it. Do we give your data to someone else? Then we demand that the other party treats your data just as carefully as we do. If you feel that this does not happen, please let us know via our customer service

Access, correction and right of objection

Access, change and deletion of your data

If you have any questions or would like to know what personal data we hold about you, you can always contact us. You will find our contact details below. You have the following rights:

- To get an explanation about which personal data we have and what we do with it

- To see the exact personal data we have

- To request correction of errors

- To request the deletion of out of date personal information

- To withdraw consent

- object to a certain use.

Please make sure that you always clearly state who you are, so that we can be sure that we are not modifying or deleting data about the wrong person.

Filing a complaint

If you feel that we are not helping you in the right way, then you have the right to submit a complaint to the supervisor. This is called the Personal Data Authority. This can be sent to:

Personal Data Authority

P.O. Box 93374


Contact details

BTheMarket B.V.
E: [email protected]

Changes to this Privacy Statement

We reserve the right to make changes to this privacy statement. If we make changes, the date of implementation will be explicitly mentioned with the relevant change. It is recommended that you consult this privacy statement regularly, so that you are aware of these changes. We will do our best to announce changes separately.

This Privacy Statement was last amended and published on 01-01-2022.